Dealer Group Recall Capture Playbook

For dealer groups, recall work often exists in an uncomfortable gray area.

Everyone agrees recalls matter. Few organizations manage them consistently across rooftops. The result is predictable: recall capture varies by store, outcomes depend on individual effort, and manufacturer-paid Repair Orders (ROs) are left on the table.

Dealer groups that outperform do one thing differently. They treat recall capture as an operational system, not a store-level initiative.

Why Recall Capture Breaks at the Dealer Group Level

At a single-store level, recall success can happen by chance. At the group level, chance does not scale.

Most dealer groups struggle with recall capture for the same reasons:

• No shared visibility into recall-ready vehicles across markets
• No standardized prioritization of recall opportunities
• No consistent ownership between Fixed Operations and BDC teams
• No way to track recall opportunities from identification to completion

Without a system, recall capture becomes fragmented. Some stores overperform. Others ignore the opportunity entirely. Leadership lacks a clear view of where recall revenue is being created—or lost.

What Dealer Groups Should Actually Measure

Dealer groups that operationalize recall capture focus on process metrics, not anecdotes.

At a minimum, leadership should be able to answer:

• How many recall opportunities exist in each market right now?
• How many have been contacted?
• How many are actively in progress?
• How many have been completed as Repair Orders?

Beyond volume, three metrics matter most:

• Speed to first contact
• Recall RO conversion rate
• Revenue generated

When these metrics are visible and consistent across rooftops, recall capture becomes manageable at scale.

Defining Clear Roles Across the Organization

Recall capture fails when it belongs to everyone. It succeeds when responsibility is explicit.

Fixed Operations Leadership

• Owns execution standards and capacity planning
• Treats recall work as manufacturer-paid revenue, not overflow

BDC Teams

• Handle structured outreach and follow-up
• Maintain cadence discipline with holding dealerships and used car lots

Store Leadership

• Keeps opportunity statuses current
• Ensures completed recall work is properly documented and closed

The Weekly Recall Capture Operating Cadence

High-performing dealer groups follow a simple, repeatable cadence.

Early Week: Prioritize

• Review recall-eligible vehicles across each market
• Sort by proximity, brand authorization, and service readiness

Daily: Execute

• Conduct dealer-to-dealer outreach
• Follow up on open conversations
• Update opportunity statuses

End of Week: Review

• Assess what moved forward, stalled, or closed
• Identify bottlenecks and reassign focus

The Technology Requirements for Scale

Dealer groups do not need more dashboards. They need operational leverage.

Effective recall capture technology must:

• Provide market-level visibility across rooftops
• Identify only vehicles with open manufacturer recalls
• Prioritize opportunities by relevance and distance
• Support dealer-to-dealer outreach workflows
• Track progress from identification through completion

Without these capabilities, recall capture remains dependent on manual effort and inconsistent reporting.

How Recalls Near Me™ Enables Dealer Group Execution

Recalls Near Me™ was designed specifically for multi-store organizations that require consistency, visibility, and accountability.

The platform enables dealer groups to:

• See recall opportunities across all monitored markets
• Standardize prioritization across rooftops
• Support collaboration between BDC and Fixed Ops teams
• Track recall opportunities through a common workflow
• Create a repeatable recall capture process leadership can monitor
• Generate performance reports for leadership

Instead of relying on individual store behavior, recall capture becomes a managed Fixed Ops growth channel.

Turning Recall Capture into a Group-Level Advantage

Manufacturer-paid recall work is not evenly distributed. It flows to dealer groups that act first, act consistently, and act with discipline.

Dealer groups that operationalize recall capture recover revenue competitors miss, improve utilization of Fixed Ops capacity, and build a defensible process across markets.

Recall capture is no longer a store-level tactic. It is a group-level strategy.

Contact us to discuss how Recalls Near Me™ can support recall capture across your entire dealer group.

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